After the College student entrepreneur in China today flippancy to my cottage in the entrepreneurial environment. Lonely back there after the venture failed, that form the word: serial (failure).
Really after the venture failed to have self-knowledge, chose not to start, join the big companies, sank down to, young self-reflection instead became a valuable scarce today.
Luo Yonglin, born in 94, junior at Heilongjiang Institute of computer science. When the last contact with him was in late July, when he was still working on a name "hiring the love" after the love APP, but he is working almost to the edge of giving up every contact is heard.
He was envious of Yu Jiawen, also want to be like "eruption-face" Guo Lie to make a "phenomenal" products, access to thousands of investments to realize the "overnight". Until last weekend, he told me that he has in his capacity as an intern into Baidu post bar Division, he want to sink down to, improve your ... ...
Luo Yonglin's story may be the so-called "mass innovation, the much anticipated venture" China most naive college students on entrepreneurship teaching materials, the logic and lessons may be worthy of all the college students carries an overnight dream to a profound reflection.
Lofty, a semester three successive defeats
Luo Yonglin thought of himself as an "Entrepreneur". When I asked what the "entrepreneurs", the full of pride and he seems to be still some faltered.
Think twice later, Luo Yonglin told me that back in high school, he made the business decision. This determination does not come from "mass innovation, millions of people start" the call, but the oppression of high school education book. Perhaps the "entrepreneurial" can give him the word "traitor" label, making him the examination-oriented education to resist.
In any case, entered the University campus Luo Yonglin ushered in their entrepreneurial career. Freshman to start a business, but has failed the first semester 3 projects, namely borrow stock, open shop, hardware inventions. Look back at the project, Luo Yonglin was "pulled" the four words to describe.
But it is the "pull" project, have found him to always be with your business partners, also left University life with a precious memory. After experiencing consecutive failures of n items, Luo Yonglin team late last year began planning "hired love" this campus love dating application.
Nothing came of it, just March in dire straits
This venture, both affect the scope or complexity, have reached the peak of Luo Yonglin team challenge.
Luo Yonglin team last year made a "hiring love" site, and participate in campus entrepreneurship contest organized by IDG. Later, IDG informed them, "hiring love" into the national top 50, go to Beijing for the final. After that game, Luo Yonglin team give up existing profitable business, determined to focus on "external love", and in the end, got the seed investment of 100,000 yuan.
Love social networking App "hired love" in order to help users find objects with an almost simple crude way: recruiting. In this application the user can "job fair" posted on the recruitment of love, find a boyfriend called "hired" to find a girlfriend is "hired wife". If you see the right kind of "recruiting" or "resume". Curriculum vitae basic information including their age, zodiac sign, city, school and so on.
"Hiring the love" after April this year formally launched just 3 months accumulated 40,000 users, in the Heilongjiang region of Luo Yonglin team main event, Luo Yonglin team through various campus outreach activities has 30,000 users, team rush to nearly 30 the number of people.
In July this year, Luo Yonglin team use the summer to Beijing business, in some of the media has been focusing on the business class, and began to look for a new round of financing.
However, in a meeting with more than more than 30 after investors went nowhere, Luo Yonglin team into the wall. Investors hit again and again let him know, "hiring the love" is a dubious product.
Three reflection wave face to face with millions of bubbles of entrepreneurship
In August this year, Rayong after the forest after a hard struggle, give up business projects. Past business experience, Luo Yonglin plunged into deep reflection. Went through weeks of agony, recalled the past three years, Luo Yonglin has written a post titled the cases after the enterprise article, tells the story of their own business processes, as well as lessons learned from failures.
Luo Yonglin articles such a people thought: some may think that failure is a shame, but I can't say I feel more shame. These years saw so many failures, and finally it's our turn this time ~ haha!
Luo Yonglin calm and poignant, but let people see, a 94 foam when mature and calm the founders faced.
1, crazy, impulsive, thinking daily overnight
Luo Yonglin initially heavily influenced by media really think ideas can go out financing, finally after a failed clear, understand that is not the case.
Luo Yonglin says, "I admit I had a mad impetuous, even every day thinking about how Zuckerberg, Yu Jiawen and Wen-hui, but it did not. "
A seed investment, product line to achieve the amount of 40,000 users, Android, IOS,Web online, by media reports, products, data can be. Results of this seemingly happy once Luo Yonglin consider themselves close to the dream--to be a "phenomenal" and "overnight".
But the Internet is not an APP can succeed, after investors cold and refused to put his dream of the pieces. He silently to refuse his investors as "stupid". But he came to realize that their own products and teams there are inherent problems.
2, no commercial product will eventually fail
Luo Yonglin admits that he looked after numerous after the entrepreneur success story, once envied Yu Jiawen, also want to be like "eruption-face" Guo Lie to make a "phenomenal" products, access to thousands of investments to realize the "overnight". Sold at auction raised 1000 Yuan business now
Having interviewed more than more than 30 investors, after talking to hundreds of investors and micro-letters, he finally realized that, lots of information is the Internet, unfiltered hype, learn to reason, don't look to consider carefully the reasons behind. Don't be fooled by products, commercialization of a product has finally been "phenomenal" products cannot be commercialized, will eventually fail. Super eruption-curriculum, face, footprint, no secret the explosion within a short time the Red products are difficult to commercialize the product, even if huge user volumes, it is difficult to succeed. He even respect, which is why he decided to do the external love did not see through things, "hiring the love" was a not commercial product, will suffer from the investor's cold shoulder.
3, stay awake, not to start a business, startup
Luo Yonglin last lesson is, impetuous wave of the Internet, not to start a business, business. This entrepreneurial thinking can only be described as "blind start".
He was never against business, because there will always be successful in such impetuous go, but as cannon fodder ready to, and anyway there are a lot of mind control risk. Don't shout entrepreneurial venture, business to business, with minimal cost to trial and error to verify that spectrum, or honest work accumulated precipitation.
Luo Yonglin said real's decision to abandon "hired love" a few days before actually have found people with investment means an investment, investment of up to 1 million Yuan. He said the problems in project, and suggested that they invest rationally, "because I knew my project instead of using investment to solve the problem, in the future development process of dying is a matter of, I don't want to waste your youth to pit to change other people's money to Halo. "
When asked why Baidu's practice when choosing a practice with the 1 million financing. He looked cute and realistic:
Because the third summer is generally the phase of looking for an internship, he could team with them for their own sake "blind start". 3 people use the summer to have his team into BAT levels of Internet companies, "I want Baidu to develop, perhaps one day I will go to Baidu management team, one day I will be a real mature entrepreneurs!"
PostScript:
The venture, whether it's access to finance, product management, team management, judgment all Luo Yonglin has a full range of upgrade. Has been entrepreneurial experience make up for Luo Yonglin academic shortcoming, he successfully entered the Baidu business practice.
Due to "external love" there are thousands of active users, and team relationship, team members would like to preserve the "external love." "Hiring love" has been announced as the public project, Luo Yonglin and his core team of 8 people still live in a two-bedroom rental house in Beijing, maintaining the "hiring love" day-to-day operations.
No comments:
Post a Comment