If not Google announced recently in India market to restart its last year for India and other emerging markets cheap Android Smartphone operating systems in One, I believe most of us have forgotten it in the industry. So what makes Android One poor performance, even once be terminated? restart Google Android One how many chances? Tiger nose micro groups micro business and media
As we all know, as 2014 I/O Conference, Google announced Android One item was Google gives a lot of hope, which uses Android One try to recover for the Android system, control over the Android ecosystem, to be precise, at least according to Google's target is the next 1 billion mobile phone users in, more OEM manufacturers to use Android and Google's One system native applications (such as Google Maps, Gmail, YouTube, Google search, etc). Unfortunately, after a year of development, Android One project did not meet expectations. Although mediatek predicted last year, will have up to 2 million Android One device, but so far has failed to achieve the expected half of present India number of devices based on Android market One only 800,000 or so. What are the reasons?
From the current smartphone market competition and the introduction of smartphones based on Android One look, Google Android phone doesn't have any advantages of One System. The advantages in terms of price and configuration. China Smartphone vendor, has 4G with prices in the hundreds of Android phone sales, not only low prices, configuration is good, this is called price. And with a price/performance, which accounted for close to 80% per cent of the market share of the Chinese market, is now the main value of the important manufacturers are moving towards overseas markets, of which India is one of their main battleground, after all, India current Smartphone penetration is only about 10%, and the growth rate much higher than the Chinese market. Which is why when Google in India first Android One mobile phone, local media commented that since there has been a lot of cheap Android phone, Android One of India don't mean much.
Need description of is, and last year Google released Android One Shi compared, this year Huawei, and millet, China phone manufacturers in India market of punches has overweight, and with these China manufacturers of overweight, for example rumors Huawei to reduced cost may will in India built factory, means with future China manufacturers of intelligent phone in price Shang will more with competitiveness, then again weakened Google Android One of low price advantage.
In addition to Android One outside the phone's biggest selling point is the price advantage constantly diluted in the world (refers only to the Android camp) occupies in the smart phone market shipments top 5 manufacturers, such as Samsung, Huawei, millet, LG and other consideration for competitive differentiation that, to varying degrees, with customizable Android system and their own app stores. With the smart-phone market slowdown and increased competition, future competition focused more on differentiated ecosystems, and for Google Android One take back control (primarily promote their applications) considering, is not supported by these large OEM manufacturers. Another from a revenue perspective, these companies can also profit by means of pre-installed third-party applications, naturally do not wish to be Android One and its application limit and bound.
Just Google announced in India to restart the Android One when London startup OpenSignal track the Android ecosystem is fragmented. According to the company's latest report, including smart phones and tablet computers, global total number of Android devices currently has more than 24,000 species, 6 times times up to 2012. Relative to Apple, Android ecosystem fragmentation is very serious, and such a trend and no signs of improvement. Currently, the Android device with a variety of different shapes and sizes, performance and screen also varies greatly. In addition, the Android system version is in use on the market are numerous. Through this, we would like to say is that while open source and free for Android in the Smartphone market, come from behind, in market share than Apple's iOS, even more than his first entered the smart phone market, Microsoft is far behind, but the OEM manufacturer of smartphones and carriers for their own commercial interests, or delay, Or even cancel the smart phones sold Android system upgrade resulting in fragmentation of Android system Google has lost control over the Android, under such conditions, recent Android One is for Google to restart again as freshmen? we prefer the former.
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