On August 18, owned Beijing Jing dong to the wardrobe officially released today, and in Beijing Jingdong 751 d · Park held a "East"-themed fashion show. Ling Hu Zhengyu College students private space
According to the business of the State reporter, caused by Beijing's closet is the one set for counselling, social sharing and clothing purchased in one of the fashion e-commerce APP. Beijing Jingdong Mall platform is integrated to closet clothing on resources, including most of the currently available fashion brands, clothing brands and some of the original designers of the Internet, such as Mango, broadcast seeding, and wide-color, makehuafei and other brands.
Micro readily induced by Q Division in Beijing Jingdong wardrobe introduce project leader in the sunny, caused by Beijing's closet is aimed at 25-to 35-year old fashion white collar women, include the Beijing Dong Flash sale, Beijing East global purchasing and luxury on the East platform, men and other channels.
The venture reporter to view Beijing's closet APP State found, caused by Beijing's closet is divided into home goods recommendations, recommend and personal style goes well with this 3 plates, while the integration of the concept of social property, property and Mall properties. Home key recommended brand clothing and global purchasing entrance; style recommendation brings together all types of outfits, users can look at the mix of people here, into the social factors individual match-plate is a tool of the plate, to provide clothing with roles.
Jingdong started with selling 3C goods in recent years has extended the clothing, books, a nurse and mother, food category, with clothing to develop most rapidly. Beijing East fashion Director Liu Hong said, Beijing East platforms of the apparel sales showed 100% growth rate of more than a year.
It is understood that the young and fashion has become the focus of Jingdong, an e-commerce platform strategy. In fashion and at the same time, Jing dong also introduced a plan to support Designer. In today's press conference, Jing dong was selected 3 express Milan for fashion designers to participate in fashion week, designer for China to provide a broader stage.
Designer brands on the Chinese market accounted for a small portion of, but include Jingdong, cargo Yoho! and wild sugar network and other websites focusing on designer brands, also revealed that the development of the domestic market for original brand attitude.
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