As the center of living room entertainment for the family first screen, although not as flourishing as smart phone smart TV, but its status is still noticeable. About smart TV, in order to rob the family Internet access, whether it be traditional TV makers and Internet companies, has embarked on brutal market competition. No bottom line, with an equally unscrupulous competition gradually fermentation just ran, shape, hardware, marketing, tricks, the killer was no longer attracting consumer attention.
So, more and more TV companies begun to "feelings" element as the next power point. Feelings of hope from another dimension to reach customers in a more clever, more gentle way of letting the smart TV is accepted by consumers. Just used dakaidage means of competition, TV companies can play a good feelings that do? if consumers receive it?
Feeling rushed into a flood of potential
In order to break in the fierce, originally only good at playing hard brand of television enterprises, had to look for new weapons. And can cause consumers to resonate the best means, nature is love. At present, more and more TV companies will be part of the marketing focus on "feelings".
Millet is playing "character" players, its TV products with "youth television" banner, go directly to youth, price and other mixed up feelings thoroughly bored into the young man's mind. For now, seems to be doing life.
Hisense TV recently launched high profile ULED, Hat will market television price positioning directly to middle-class high-end television level. ULED TV exclusive custom designed for the middle class, and published over at the beginning of "petty bourgeoisie" mood elements, become the targets of specific consumer groups.
And Skyworth's Internet brands cool open is full attack, trying to break the feeling this new thing. For example A43 for children, youths, the elderly separately developed a system, and three bodies in one and let return to "family" nature elements; such as the cool open Penguin K32, it is for the Ant tribe, wandering groups, outside the House still surrounded by family atmosphere as the main selling point of ... ...
In view of this, feelings element was first discovered by television companies, immediately flood potential. According to this trend continues, perhaps TV product will be based on feelings of snapping the wrist on a new arena.
Manage critical care chicken attack unsuccessful rice
In fact, the feelings as new offensive weapons, last-ditch move. After all, under the brutal competition, the television companies who survived, its TV products in hardware, systems, price is the same. But feelings as "unconventional weapons", their marketing is very difficult to grasp. The slightest mistake, it is possible to injure yourself – old borrowed mobile feelings launch a hammer, not the foot, ultimately laughable.
Millet TV although liked by young people, but with the decrease of brand reputation with millet, whose feelings offensive feelings increasingly unconvincing – not for rip-off!, although sentiment is a good thing, the key moment can have unexpected results, but balance is essential. Smart glasses white paper notice as far away as
At present, many feelings of TV product elements seem a bit contrived – like to resonate directly into the hearts of consumers, but often fail to cause consumers to feel touched. Mood marketing and product properties are some truly will be less and less of the former have perfected and television businesses because competition for being too eager for quick success and naturally offensive to consumers.
Weigh the sentiments are based on product
Feelings before the offensive, television manufacturers have to weigh is thrown as far as prior forecast. In other words, to reduce the risk of unpredictable, uncontrollable effects. Of course, this is not easy, but accumulated feelings marketing experience is required. Although the feelings of TV business marketing now looks quite stiff, but so long as "practice", there is always progress, just don't fall in front of the ultimate success ... ...
In addition, the feelings of all elements on the final destination or product. TV product itself, and is the basis for feelings to really spreads. From the product itself talking about feelings, did not make any sense. Cool open Penguin K32 with ants "family" feeling as marketing selling point, carried with features such as walking, light weight and this feeling more fit. Millet TV always thought worthy of the "youth television", but how does it feel real to young people? I'm afraid millet myself it is hard to say ... ... Feeling landing with the product, are the real direction.
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