"I finally cracked it!"
"It" refers to the TV, which is one of the jobs on TV's most famous words, but no one knows exactly what it means. Just one word, a Melaleuca, and everyone is trying to understand the jobs found what kind of future TV.
This week, we're about to he may refer to the first step in the future. You must have heard that Apple or Apple revolutionized the TV, is likely to be a set-top box. If the rumors are correct, it has again been postponed, design is also a constant changes. Apple should be based on the value of $ 149 set-top box, changed the way we watch TV.
Is not difficult to actually achieve this goal. Buyers want is simple, Apple has enough capacity to solve many problems drag on the television industry. But this is not a technical problem, and (Apple has discovered) Siri cannot solve all the problems.
Perfect Apple TV--we refer to it as the only real set-top boxes – what, it is easy to imagine. But we may not get it soon.
To open it, it is so
For decades, when we turn on the TV, we see are: TV. None of the main screen, or display a variety of application software interface. Those are the second interface; the first is something we are looking at. Talk about the future intelligent terminal which
As a human being, an unalterable reality is that as long as we have dozens of hours of work per week, returns home at night, like a program to pass the time. So for the set-top box, the real future lies in solving problems frequently switch channels-no switch, you know what you really want to see.
At this point, Netflix stores a wealth of information about what you watch and when to watch. Why Netflix is not turned on, to help us select the right one? if you did not like it's OK, click Skip. Most of the time, a lot of people don't want to spend time in program options, not elected as long as disgusting, all can be seen directly. Clearly, Netflix can do it, maybe YouTube will do.
"Just click play" faith has filled the video giant's head. Said: we looked at where it came from is no longer of great importance, and the sooner you get rid of their old beliefs, their harvest will be good. Box needs to provide the things we want to see, no matter what or where you come from.
Apple can make the Internet as easy as TV, to achieve that effect. But it has one advantage: If iTunes data for ten years, as well as all other data about the user on the device up, guess what users like what. Apple TV can achieve lay on the sofa, open look, choose without experience. Program is the only interface that does not require other.
In the ideal case, set all the information about the user, you can figure out what they want, and presents. This, of course, never happen. Netflix data management is very strict, and they know the value of it, don't want to put the data to anyone. Similarly, its competitors as well.
To this end, we need universal search
Universal search and the main reason is: at some point, you want to see a show, you can't expect the box to know what you want, but it should be very easy to find the content you want. At this time, most people don't want it to happen is, you want to use a particular service in order to see the show. This experience is very bad, because users want to just watch it, regardless of the source.
There are already some progress. Roku search is very good, Amazon is improving, and Siri on universal search will become a core feature of the new TV. About universal search, which is the most important, must be universal.
Internet TV Guide
Seems everyone these days in making the film, they sometimes refer to it as "TV", and sometimes "original video", but it means you can't get all want to see things in one place. Cable television has the advantage of centralized management, you have only one password, one Bill. Buy movies do not need to register a new account, remember your new password, so as to make life simple. Cable TV is bad, but it is very effective.
Now, if you do not register Netflix,Hulu, Amazon, HBO and others remember Web site, you won't get in the "golden age of television" look at anything. Different program sources, people feel very inconvenienced, almost no one can register them again. These programmes provide the value of registration, paid an unauthorized manner through consultations to obtain the right to use the program is unrealistic.
This Division is also becoming increasingly apparent, original content from every corner of the Internet. But the problem is the lack of user experience, if you can't do this, how to make people switch from traditional TV to Internet TV?
Real set-top box to have it all, interface and smooth, it does not care about where is the source of the program, only to service consumers request. Consumers have actually been fully ready, because a lot of people when watching this show, do not particularly care which companies are making.
Reality is that companies want to let the user know is looking at their contents. Universal Search means that everything is the same, content becomes a commodity, it is a boon for consumers, but it is a nightmare for large companies. That's why Google TV be nipped in the bud, the traditional broadcasters will do the final transmission and death struggle, and prevent the emergence of universal search.
In a sense, best suited to create the ideal set-top box should be cable television company, as well as some outsiders has permeated the industry. In theory, Comcast, Time Warner, and companies like Verizon have provided content, but they are not technical, or lack of determination to break this system of running for a long time.
What a great set-top box can bring? indeed, a lot.
A good set-top box will also be the center of our smart home devices, maybe it is a router, and virtual assistants. It must be able to play the game. Moreover, when we request, it should be able to display related content and information. It can tell what I was watching, and now and in the future will make the appropriate planning.
Apple seems to be on the right track: the new Apple TV will focus on games from the very beginning, which is the main carrier HomeKit and Siri can be used in more places, rather than just searching for movies.
If have any advice about Apple TV, that is, with more features, more technology, remember that the most important thing: when consumers turn on the TV, they don't want to see a main screen or user interface for an application, not a microphone icon waiting to enter, but really want to see the show. Ideal for set-top boxes should be able to meet the viewing needs, then the above functions.
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