Cook why he paid the most attention to is iPadPro

In the United States at 10:00 local time on September 9 (Beijing 1:00), four major product lines were made by Apple in one breath, iPhone 6s/6s Plus and the iPad Pro, the new Apple TV and Apple Watch minor updates. In addition to the absolute protagonist of iPhone 6s/6s Plus, a 12.9-inch iPad Pro due to the timing of the release coincided with the flat amid the market downturn has been remarkable.

Cook with the "trump cards" Word to describe the iPad Pro. Obviously, he has high hopes for this product, and hope that it will promote the iPad overall sales. We'll look at the iPad Pro.

IPad Pro with 12.9 inches, although screens larger than the original iPad 70%, but its weight and the first generation of close, I can see you're thin. In addition, it uses 22 times times the latest iPad early generations of processors, Apple said its performance faster than most notebooks 80%. It is also equipped with Touch ID fingerprint, iSihgt 8 million pixels camera, battery life up to 10 hours. Of course, in order to highlight professional Apple willing to turn an enemy into a friend, let Microsoft Office formally in the ... ...

The point is, the intent is clear to enter the professional and enterprise-level markets, the big guy is also equipped with a sturdy stylus touch Apple Pencil and exclusive keyboard, can be meticulous operation, including handwriting, drawing, text processing, and more ... ... Surface than the Microsoft Surface Pro Pro.

So, why shipments of tablet computers, including the iPad collective downturn to launch such a more expensive, larger volume product? what is its market position? only he can answer.

This launch, Apple has invited a number of Chinese media, after the end of the press conference, Cook also told Chinese media in an interview, Apple can be seen on the importance of the Chinese market. We listen to what he is saying.

According to Sina and Tencent technology field of science and technology journalists reported that Cook asked Chinese reporters, has just released the iPad Pro be welcomed by Chinese consumers. In response to the iPad Pro position, Cook's answer is "invisible", it can become not only the artists and business people high productivity tool, but also for ordinary users.

12.9-inch iPad Pro and 12-inch MacBook competition and conflict? Cook explained that this is not a problem, Apple has many product features overlap, but not exactly the same thing. For enterprise users, Microsoft shows today have explained the function of the iPad Pro; the average user, a larger screen can show content full. China in the era of Internet how to beyond the

Cook also said the iPad Pro is still a predominantly finger manipulation of iOS devices, from that point of view, it is as a consumer content exists but 12.9-inch screen and a keyboard of the stylus to join and give it a productivity tool properties.

About the Steve Jobs dismissive stylus Apple Pencil. Cook also gives his thoughts. He said, in 2010, and even now, almost all of the third-party pen precision and accuracy couldn't meet Apple's requirements, but today Apple Pencil can greatly reduce the draw on the iPad Pro delays. The reason for this is that it appears.

Finally don't forget, Cook was a real smart businessman, and jobs is an artist.