Hong Kong China travel service group announced on 24th Brigade in its head office formally merged with mango NET. Some analysts said, this is a O2O integration. Another person familiar with the matter said, mango net long-term losses already unbearable OTA area of competition is the integration of the cause.
Business integration layout O2O
It is understood that the Hong Kong China travel service group of 24th in Shenzhen, Beijing, Hong Kong sync announcing the resolution. Consolidation of the specific programmes is, China travel service head office merged with the mango NET organizational structure, management teams of both parties cross appointment, raw mango NET CEO Li Jinling serves as Vice President of China travel service head office, in charge of the merged business on line. Meanwhile, business integration has started.
In this regard, insiders say the integration corresponds to internal integration of online and offline resources to work together, "it should be preparing for the layout O2O, has taken a substantial step, O2O marketing domestic tourism to another player. "
According to understand, had any art Dragon network Deputy President of Li Jinling since 2013 end of any mango network CEO Hou, has been in active advocate in the Brigade head office and mango network of integration, to full with in the Brigade Head Office of line Xia resources and stores system and mango network of line Shang platform, against OTA to line Xia of extends, and eventually contributed to has mango network and in the Brigade Head Office of merged.
The Guangzhou daily news people in the industry said, online interaction and integration of tourism enterprises has become the general trend. "Travel to where a stake in Blackstone, way cattle two or three cities to expand Offline stores, UTS travel stake in leisure, tourism and so on, no one is not within this trend. "
However, it also noted that "business offline resources itself, there are many differences in management, coupled with intense competition in the industry, integration is successful is not easy. " Sea capital Sun Songting students of five
Integration with mango net long-term losses
Informed sources close to the company, because of the consolidation, mango net long-term losses already unbearable burden of market competition. In fact, too much mango net losses last year, was sold to Hong Kong China travel service group's wholly owned company DeanSuccess.
Public information, mango operational network in 2006 and headquartered in Shenzhen, business related to flights, hotels, vacations, cruises, tickets, visas, car rental and travel services.
This person noted that, with the OTA price war intensified in the field of, coupled with increasingly fierce competition on the mobile side, mango NET has insufficient investment and main rival ctrip, elong, where opening a great distance. "With the same way, way cattle and the rapid rise of numerous startups, mango NET vision even fell out of the industry concerned. "
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