From Lenovo announced the acquisition of Motorola's time has been for nearly a year, after a year of polished, Lenovo finally allow Motorola to show in front of the world. Preheat long launch is imminent, Moto, Moto g, Moto x Pro will be on sale. Lenovo Motorola so much resources consumed whether Nirvana by virtue of return air regeneration?
https://www.youtube.com/watch?v=y__kWv23Hlo
A draught of Motorola
Since the beginning of 2015 on the CES, Executive Vice President of Lenovo, Lenovo's mobile business group President, Motorola mobility management committee chairman Liu declared: "Motorola mobility will be officially sold in China at the end of January Moto x cell phone. This means that Motorola's brand into the Association after a year, will be returned to the Chinese mainland market. "That make Motorola a key object of concern. Can say Lenovo has expensive campaign resources for preheating. Vera Bradley tech case
As the main battlefield of social marketing Twitter work has been the focus of Motorola locations. Through frequent micro-interactions with other brands, launch related topic of copywriting, fan resource integration, achieve a number of groups covered. And within their fields of science and technology, is to preheat the build-up through a large number of opinion leaders. The Conference invited many of Kol on Twitter through their brushes topic, show invitation, first a public technology enthusiasts to win. This kind of marketing have changed brands of "cool" style, the attitude down, to greet the return of a populist image.
Of course in social marketing battlefield hot at the same time, the Motorola communications also has limitations. Media, Facebook platform can attract a lot of attention, but many limited to tech fans, it can be said that these people would have bought, do not buy it will. But for most major consumer groups, the general public, the promotion are not sufficiently covered, compared with high-end brands are passionate about outdoor advertising, traditional media doesn't seem to have too much involved. Obviously, in this early warm-up there is insufficient wind was not enough can be said, not blow blow to the people there.
Reborn resources
As the Chinese mobile communications brand of enlightenment, Motorola has been having a good brand. Function machine era, well known to consumers of the "v" series in the hearts of every mobile phone user has left a deep impression to the age of intelligent machines, Motorola milestone, Defy and became a leader in the Android camp. The historical advantage for Motorola and Lenovo, will not want to miss. For many tech fans and consumers, the brand often signal to force GE's advantage, it's like no one in your circle of friends in the Sun just bought the cottage, but it will print a new iPhone, Motorola also has such charm.
The starting point and the foothold of the market is always the product itself, while Motorola's current three products have good quality. First of all in terms of research and development, thanks to long-standing industry resources and former team the power of Google, the existing three Motorola products in hardware and software has the advantage of relatively advanced, more than 3,000 people research and development team and more than 200 pieces of patented technology was developed by hard power. A case study of sales main Moto x, Xiao 801 processor, 2G RAM, 1080P are very mature and stable parts of the screen, on the basis of, and a range of unique features with the latest Android system software, the competitiveness of their products well.
In addition to research and development in addition to innovation for Motorola's good card. As a Visual animal consumers, in the case of product features are basically the same, the shape of the product to the final purchase is often has a big impact. The spell parameter when Android manufacturers are Motorola could play alone appearance customization, although it is chess, but it is good move. By using materials such as wood, denim, Kevlar, playing on the back cover of the phone the same out of the new. Warm-up rally in the Moto x, Motorola micro voting methods, allow consumers to select from 12 different materials like most material, and announced at the press conference, as a pre sales references. Many fans eagerly Moto Maker will come after the lunar new year, when whether it is a wooden rear cover or leather cover will have to choose from. I think the difference is Motorola's biggest competition. Vera Bradley wholesale
Obstacle to Nirvana
What happens to you is not easy, even if backed by the Association of big mountain, Motorola's recovery also go through UPS and downs. Judging from the external factors, the current fierce competition in the mobile phone market is unprecedented in China, in addition to the apples you can basically sitting on a high end market, even new Overlord Samsung to cope with market share and profit downward pressure.
With Motorola's three machine, locate the entry level Moto g has the advantage of ancestry with native systems of Motorola, but did not appear to be in front of men take home thousands more. Now of thousand Yuan machine regardless of is configuration also is system are made has great of progress, can said currently of thousand Yuan machine market, millet, and Huawei such of city manufacturers has into has pays homage of leads, even is Samsung, and HTC such manufacturers also please not to does cheap; and in the end market Shang, Huawei Mate series, and millet Note series, and oppo, and vivo brothers ready stay sent, 3000 Yuan of price Shang domestic with tough of hardware parameter and local of of system get many consumers of trust, Plus this price is the big manufacturers concentrated punches marketing of battlefield, Moto x except system and custom service outside seems to lack other selling; as three paragraph products in the of flagship Moto x Pro, is Nexus 6 of country line version, conservative estimated 4000+ of price on consumers of select capacity is huge of challenge, this price has been was Apple and Samsung by monopoly, Motorola can challenge success also is a suspense. 4000+ price range for cell phone enthusiasts may hinder not for mainstream consumers, but, Moto is likely to be as Apple, Samsung spare tires.
From Lenovo and Motorola inside, renewal also is bad. After experiencing IBM's experience in the acquisition, Lenovo's accumulated experience in terms of corporate culture, but the PC business in the mobile phone business, now warlords divided the phone business, Lenovo and Motorola are in a challenging position, can turn into is a big test. Second, the associations in the history of marketing in the past there have been embarrassing Black Dragon event, product and marketing program, k900 early that year, Beijing has been priced on a East 2999, Lenovo 3299 price on the market but, although give a lot of gifts, but the price gap for the consumer is kind of way. Recently appeared on the East Beijing's Moto x price of 3600 and 3999, apparently for a high price for this configuration, if you adhere to this pricing policy, have an impact on sales.
At last:
After a year of adjustment, Lenovo Motorola have varying degrees of familiarity with, and now Motorola product line layout is also very clear, high, medium and low have coverage, it can be said of the domestic mobile phone market has made considerable preparation. But see the light at the same time, the difficulties should not be neglected, nowadays complex mobile market, is not that Motorola dominated era that year, look forward to Motorola to produce transcripts.
1037 votes
Galaxy S6 edge
S6 Edge above Exynos 7420 processor Samsung aligned currently dominate the market for high-end mobile processors of Qualcomm's crotch hard feet, 14nm FinFET technology, as well as the Samsung 6 generations perfecting the design of the size of Samsung Snapdragon 810 processor 7420 phase went on sale now has an absolute advantage.
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